Words that Capture and Drag in Responses Like Crazy!

Emotional words and phrases will make your ads speak to the inner being of your readers. Trigger their emotions and force them to react. Webster's definition of emotions goes something likes this.. "Disturb, psychic and physical reaction subjectively experienced as strong feeling and physiologically involving changes that prepare the body for immediate vigorous "Action". Action is the key word here. If you can force your reader to act, then you've accomplished your goal with your ad.

Always use words and phrases in each part of your ad that will trigger the reader's emotions. Colorful words and phrases that paint a mental picture within the mind of your reader. Here are a few examples of what I am taking about.

This product could make you beautiful again.
Or
This product could transform you into a stunning beauty.

Now notice the word make and the word transform. Make is an intellectual word. Transform is an emotional word that paints a picture in the mind of your reader. Also notice how stunning beauty sparks your imagination and beautiful just leaves you uninterested.

I challenge you to take the first step.
Or
I dare you to take the first step.

Challenge or dare which is the most powerful word. Which word really creates a reaction within you?

How about the word Nude? Naked is a much more powerful word.

Words can be magic when used correctly. Learning how to substitute emotional words for technical words can increase your response rates though the roof. Use this chart to find the emotion word substitute the next time you sit down to compose your marketing materials.

Emotion Word List

Emotional words can transform good ad copy into great ad copy. Great ad copy can make you rich.

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This article was written by Chuck Crawley, home-based business owner for the last 12 years and editor of the "ADSTPLC Newsletter". The only Free Newsletter that is dedicated exclusively to teaching and informing it subscribers on how to create ads and ad copy that pull like crazy. Stop by,subscribe, and pickup the FREE E-book "The Ad Writing Tips Super Book". Just goto: Subscribe