Now what if?
What if I could show you How To create wealth on-line in the next
24 hours?
Would you be interested?
Of course you would! After all, we'll all aspiring to that end result.
However, the point of this article is to show you the advertising power of
the word HOW.
The first question that you were presented with in this article demonstrates
the power of the word How. Let's take another look again.
The words How To create taken from that sentence is really what kept
you reading. You just can't resist the combination of How To.
It creates an irresistible trigger in your subconscious mind that you just can't
resist.
Just think about it for a moment. As on-line marketers we are all searching
for answers to our on-line problems/questions. We're all seeking the How To
to get the solutions to our specific situation.
Here's a little test that you can try out on your spouse. Walk right up
to him/her and say "Let me show you How To do this.". I'll bet you will
get a reaction. Watch out though. It might not be the reaction that you
were looking for!
Now here's the Real Magic. The word How becomes a real trigger when
use in combination with other trigger words. The most powerful word in
advertising of any kind is the word You. Here's the killer combination
("How You"). Man, that's powerful!
It's no great secret that you only have a few precious seconds to capture
someone's attention with your written ad headlines, web page content or
classified ads. As your prospects scan though your materials you must include
trigger words or phrases that catch their attention. Once the catch is
accomplished , you are then given an opportunity to drive home your message.
Using the How You word combination is perfect bait for creating that trigger
that you need to hook them and pull them in. It's personal (You) and also
captivating (How). Use How You as a building block for creating all of your
advertising materials. It's powerful and it works!
I was reading though a business opportunity magazine recently when I came
across a full-page ad that caught my eye. Here are the How word combinations
that were included in this one ad.
"Multi-Millionair's 7-Step 'How-To' Success System"
"How To Make and Keep $1,000,000!"
"How You can use this proven..."
"How to use the awesome potential..."
"How You can take advantage....."
"How To turn product users......"
"Discover How You can use this...."
I'd bet he received a ton of responses from that ad alone. Power marketing
requires powerful words and word combinations to be effective. Why not include
these two trigger words in your web page headers, classified ads and headlines?
They just might increase your on-line profits though the roof!
BTW:
The next time someone ask you a question, just answer with the word HOW?.
This article was written by Chuck Crawley, home-based business owner
for the last 12 years and editor of the "ADSTPLC Newsletter". The only
Free Newsletter that is dedicated exclusively to teaching and informing
it subscribers on how to create ads and ad copy that pull like crazy.
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