"The ADSTPLC Newsletter" >>----------------------<< The Newsletter that teaches and informs you on How to Create Ads That Pull Like Crazy. March 11, 2001 Volume 1 Issue #13 ------------ You are receiving this newsletter, ADSTPLC, because you have "Requested" subscription to this service. This newsletter Is 100% OPT-IN! Subscription details are found at the end. ------------ >>How to Succeed in Business Quote<< .if you have faith as small as a mustard seed... Nothing will be impossible for you. Matthew 17:20 ----------- 10 Minutes to Online Success - GUARANTEED ========================================= Click Here Now or FOREVER Hold your Peace. http://unionez.net/cgi-bin/track/tracker.cgi?peace Maybe Your Last Chance to Make Money At Home! >>In This Issue<< 1. Editors Corner 2. Health Tip 3. This Issues Ad Tip 4. Chuck's Ramblings 5. Featured Article 6. Your Ad Writing Tools 7. Great Places to Post Your Ads 8. Subscriber Comments 9. Subscription Info 10. Free Advertising 11. What's Coming Up ----------- ************************************************************* >> Editors Corner<< Welcome to our new subscribers. If you haven't received a copy of our E-BOOK "The Internet Ads Tips Super Book", then go get your copy now. EBOOK Or http://unionez.net/Ebook.html Well folks, the ADSTPLC Newsletter is back. My primary business desperately needed some serious tweaking to help it generate more customers and therefore, more income. I had to leave my passion (Internet Marketing) to devote the time necessary to accomplish that goal. You will be receiving the ADSTPLC Newsletter on a monthly bases for the next few months until I can free up more time to devote to a productive information Newsletter. I am currently working on a new e-book titled "21 Ways to Build Product Ads that Produce Results". So, stay tuned. This week's Ad Tip and Featured Ad center around building Ads by using strategic testing techniques. Any Ad is only as good as the number of responses that you get from it. Testing is the key. I've decided to only accept ads for this newsletter from subscribers. Why not keep it in the family! But wait, here's the *catch*. I will only accept *Two Line* ads. Read this week's Ad tip to find out how to submit your ads. This is the best place to test your headlines. Send your *Two Liners* to: Send Ads Here You must put "TWO LINER" in the subject line. Thanks again for your support. Your Editor Chuck Crawley Email Or mailto:editor@unionez.net ----------- >>This Issues Health Tip<< DRY SKIN? THE SURPRISING CURE. Dry air can make your skin like sandpaper this time of year. But your problem could be caused by the creams you're using to get relief! The preservatives and floral scents in many brands can trigger itchy, cracked skin in millions of people, says dermatologist Christen Mowad, M.D. Keep skin soft by nixing products that list 4-chloro-3, 5-xylenol, benzytol or parachlorometaxylenol as ingredients, Dr.Mowad says. Ever better: "Avoid products that have more than ten ingredients," says dematologist Zoe Draelos, MD. ----------- >>This Issues Ad Tip<< Headlines Are INDEPENDENT Your ad headline is the *magnet* of your ads. If it doesn't *pull* the reader into your ad then you're dead. Here's a little tip about headlines. Headlines should be INDEPENDENT. In other words, your headline should be able to pull responses without any other lines of your ad copy. A great headline should create enough attention that the reader is forced to want more information. Why not test the pulling power of your headlines. Next time you post your ads use only the headline and the link to your sales letter or web page. Yes, that's right, a two liner. Here's an example: Make ANY Diet Work Click Here to find out how! Your headline and your link or action statement. Keep using this technique until you find the Killer Headline. Remember, a Great headline can drive people to your product like flies. Your marketing success depends on it. ---------- >>Chucks' Ramblings<< Do you really know what ads are working for you? Marketing and Advertising without testing is like target practice with the lights off. You don't know if you're hitting your target or just shooting blindly into the wind like a mad man. Here's a Free Ad Tracking Tool that just might zero you in on your target market and put lots of cash in your pockets! http://www.roibot.com/r.cgi?IM11293 Make sure you check out our Killer Ad Articles Archive. Another source for learning how to "Create Ads That Pull Like Crazy". Archive or http://unionez.net/adsezine/AdArtcle.html Need some great content for your Web Site? Check out the Weekly Tips Graphic. Place it on your site and give your visitors a great ad-writing tip that changes automatically each week. Keep them coming back! Check it out at: Week Tip or http://unionez.net/adsezine/Weektip.html "Unleash the Most Powerful product that you NOW possess." Discover how you can Tap into the most PROFITABLE on-line money-maker in the history of the Internet. All of the *Guru's* have built their profit centers on this one *little secret*. http://unionez.net/cgi-bin/track/tracker.cgi?myks_search Learn How to possess it INSTANTLY. ----------- >>Featured Article<< How to Use Google's New AdWords Program to Create A Monster Ad for Your Product or Service. (Part One) I'd bet that you've seen countless information on how-to write ads that pull responses like crazy. Ok, you've probably seen a few from me. Writing effective ad copy is really a profession. Everyday professional ad and copy writers spend countless hours trying to produce magic copy that will help their clients increase sales. However, only YOU can really give them the pertinent information that is needed to generate persuasive copy. If you've done your homework with your product and service, then you already know the answers to the critical questions that's need to build an effective ad copy template. What are the emotional benefits of your product or service? Who exactly is your target person or group? What are the technical benefits of your product or service? Why would anyone want to buy your product or service? If you *haven't* done your homework, then you need to get to work. The information in the remainder of this article is dependent on you being prepared to answer these critical questions. Creating effective ad copy is really a process. It is a systematic process of testing, elimination, revision and re-testing until the results are conclusive. In other words it’s a time-intensive process that few are wise enough to endure. Are you? The truth is that there is NO WAY that you can determine if any ad copy is going to be effective until you put it in front of many "eyeballs" (your target market). The proof is in the pudding! Your target market will let you know based on their responses. So, you start the process of testing your ad copy in front of the people who need your product or service. Continue this process until they let you know that you have a winner. It’s really just that simple! Now here’s the six four million dollar question that you are probably asking yourself right now. What’s the best method for testing my ad copy? Well, this is your lucky day. If you want to get your ad copy in front of thousands of eyeballs quickly and for minimum cost, then Goggle has just introduced a great program to do just that. Goggle just started a great program that’s called Goggle AdWords Advertising Program. It works like this. You can place a four-line text ad with a link back to your site on their search engine page every time someone types in a keyword phrase that you select.And the great thing about this is that you can pick up to three search terms for each of your ads. Since Goggle is now one of the most popular search directories, then you can have thousands of eyeballs looking at your ad copy each time the keyword phrase is typed into the goggle search. You can also change your ad copy on the fly. Your changes are instantly activated real-time. You will get very targeted results to test your copy. Run your ad with very targeted keyword phrases for a couple of days and record your results. Change your ad copy and let it run for a couple more days and record the results again. Now you can tweak your copy until it starts producing results. You set your spending level up front. For fifteen bucks per 1000 impressions you can easily afford to finally create that MAGIC AD that will produce real results. Get the full details at: http://google.com Once you get there, just click on the GOOGLE ADWORDS link. So get to work now answering the four critical questions addressed in this article and put your ad copy though the proven testing process today. Track your results and you just might finally create an ad that really will make you rich. Learn the step by step details to using Google AdWords in Part Two of this article in the next issue. ----------- >>Ad Writing Tools<< How to turn WORDS into CASH A MUST HAVE Interactive Course By the Worlds Greatest Copywriting Coach Click Now to Get the Details http://www.roibot.com/kc.cgi?IM11293 Our Ad Writing Articles Archive Articles or http://unionez.net/adsezine/AdArtcle.html Create Your Own Marketing Profile Statement On-Line Profile or http://unionez.net/adsezine/Mprofile.html List of Technical vs. Benefits Words List or http://unionez.net/adsezine/Emotions.html Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK! Weekly Tip or http://unionez.net/adsezine/Weektip.html Our Past Issues Archive Back Issues or http://unionez.net/adsezine/BackIsse.html ----------- >>Great Places to Post Your Ads<< Let us know your favorite advertising spots on the Internet. Include the details of where, how and the results that you are getting. Here's one of my favorite spots. "Killer Ads are Worthless without Great Places To Display Them." ================================================================= ...the complete solution to your on line classified ad placement! One Site, thousands of resources all at your fingertips. The largest list of free classified ad sites on the net! *A Classified ad Broadcaster service, blasts your ad to over 800 sites! *A State by State classified ad listing (for low cost print advertising) *Unlimited - Automated Search engine submissions (to 400+engines!) *A Custom Web Page you can design, with no programming experience *11,000 Newsletters, and 400 Free for All links *1000 " Order-Pulling" headlines *650 Hot Selling, royalty free informative reports ...and some pretty neat software that will do all the ad ...submissions for you! It's a package worth over $288.00... ...You'll NOT Believe the price Check it out today! http://www.unionez.net/cgi-bin/track/tracker.cgi?club or club ------------ >>Your Comments<< OK folks, Let me have it. I can take it. Send in your comments. ========================================================== Send me your comment about this newsletter. Comments or mailto:editor@unionez.net?subject=comments ----------- >>FREE Advertising in This Newsletter<< ** Two Liners Only ** ** Subscribers Only ** submit your Two Line Ad to: mailto:editor@unionez.net?subject=TWOLINER Ad must be received before the end of each month. ************************************************************ ----------- >>Subscription Info<< This newsletter is 100% opt-in. Here's the subscription info: To subscribe just click on this link: Subscribe or mailto:adstplc-subscribe@listbot.com or to unsubscribe just click on this link: Unsubscribe or mailto:adstplc-unsubscribe@listbot.com ----------- >>What's Coming Up!<< More great ad tips, tricks and Usable advice on How You can CREATE Ads that pull like CRAZY. Until next time. ----------- LEGAL DISCLAIMER Chuck Crawley accept no responsibility whatsoever for the content, accuracy, or legality of any published articles, links, ads or other content in this newsletter. ----------- The ADSTPLC Newsletter Copyright 2001 All rights reserved Chuck Crawley, Editor mailto:editor@unionez.net 43 Ligon Place Newport News, Va. 23608 757-874-4291