"The ADSTPLC Newsletter" >>----------------------<< The Newsletter that teaches and informs you on How to Create Ads That Pull Like Crazy. September 26, 1999 Volume 1 Issue #2 ------------ You are receiving this newsletter, ADSTPLC, because you have "Requested" subscription to this service. This newsletter Is 100% OPT-IN! Subscription details are found at the end. ------------ >>How to Succeed in Business Quote<< .if you have faith as small as a mustard seed... Nothing will be impossible for you. Matthew 17:20 ----------- >>Submit your ad for analysis<< Starting a new advertising campaign? Want to know how well your ad will pull? So, why not let our subscribers help you out! Submit your ad and let us analyze it for you. Great way to hit the streets running. In each issue we will be rating ads submitted by our subscribers. All ads that are rated 20 -25 points will be displayed in this section of our newsletter. To find out how to submit your ad for ratings just go to: RATINGS ----------- >>In This Issue<< 1. Editors Corner 2. Health Tip 3. This Issues Ad Tip 4. Chuck's Ramblings 5. Featured Article 6. Rate These Ads 7. Your Ad Writing Tools 8. Great Places to Post Your Ads 9. Subscriber Comments 10. Subscription Info 11. Free Advertising 12. What's Coming Up ----------- >>Editors Corner<< Welcome to our 50 new subscribers. If you haven't received a copy of our E-BOOK "The Internet Ads Tips Super Book", then go here now to get your copy. E-BOOK This E-book was designed as a companion to this newsletter. You can use the articles and tips along with this newsletter to help you design Internet ads that sizzle. ABOUT YOUR EDITOR I thought it might be helpful for you to learn a little bit about your editor, that's me. A marketing guru I am not. An experienced self-employed businessman I have been for the last 12 years. I currently own a custom software development company geared towards labor union organizations. I spend most of my time servicing my customer's computer hardware and software problems mostly over the telephone lines. I started Internet marketing about 3 years ago when it became apparent to me that I needed to utilize the internet to promote my software business. In the process I have probably made just about every internet marketing mistake that has ever been tried (and probably a few new ones). However, through the years I have learned a couple of important lessons that can help you in your business building adventure. Be persistent. Never give up and don't let anyone "steal" your dream. Now that's enough of me "tooting" my own horn! WIN YOUR VERY OWN CUSTOMIZED E-BOOK or A FREE 150 MINUTE CALLING CARD! Recommend 10 of your friends or colleagues to this newsletter and you will win a customized E-book with your product advertising included on the front page of the E-book. Yours to distribute all over the net. Great promotion tool. It worked great for me. Here's how it works. I have set-up a special subscriber's page for this promotion. All you have to do is send your friends or colleagues to this page to subscribe to this Newsletter. They must enter your email address and name when they subscribe. I will post your name in this newsletter as soon as 10 people subscribe with your name and email address. I will contact you via email that you have won and you can send me either a non-animated banner or a six line ad that I will place in the Ebook "The Ad Writing Tips Super Book" and compile it for you. If you don't have a site to house the E-book for downloading, I will put it on my site and give you the URL to use in your promotions to download the book. This is a Win - Win proposition for everyone involved. As an additional incentive for recommending your friends or colleagues to this Newsletter, I will also give away a FREE 150-MINUTE PREPAID CALLING CARD to the person who recommends the most subscribers between now and the 30th of October 1999. I will post the numbers in each issue of this Newsletter so that you can keep track of your progress. So recommend your friends and colleagues today and win your very own customized E-book or Free 150-minute calling card. Direct your friends or colleagues to subscribe at this URL: Recommend HOW TO GET FREE ADVERTISING IN THIS NEWSLETTER Our current subscriber base is approximately 300 and this Newsletter is 100% opt-in. I will accept your 6-line advertisement for FREE until the subscriber base reaches 1000. I will only accept ads from our current subscribers and you can only submit one ad per issue. I will only post the first 10 - 15 ads that I receive for each issue. See the "Free Advertising In This Newsletter" section for submission details. This weeks issue includes a "blow by blow" account of an actual advertising campaign that you might find educational as well as enlighten. Also check out this issues Ad Tip. Please remember that this is your Newsletter. Your comments and suggestions are welcome. Your Editor Chuck Crawley Comments ----------- >>This Issues Health Tip<< THE TROUBLE WITH SALT SUBSTITUTES People who are concerned about high blood pressure often switch from table salt to "lite" salt,which is usually a mix of salt and potassium. Surprisingly, they may be doing themselves no good at all! Nutritionists say most of us simply use more of the "lite" mix to achieve that familiar salty flavor..and we don't reduce our sodium intake at all! A better bet:try zinging your tastebuds with one of many no-salt herb-and-spice blends sold in supermarkets. ----------- >>This Issues Ad Tip<< Try using the ATTENTION-GRABBING POWER of a famous person in your headlines. Caution: Make it Believable. Here's an Example. "If Bill Gates can do it, then so can YOU". The truly great headline creates mystery, seems plausible and involves important people or things. ----------- >>Chucks' Ramblings<< Make sure you check out our Killer Ad Articles Archive. Another source for learning how to "Create Ads That Pull Like Crazy". Ad Archive Need some great content for your website? Check out the Weekly Tips Graphic. Place it on your site and give your visitors a great ad writing tip that changes automatically each week. Keep them coming back! Check it out at: Ad Tip Great Site For Testing Your Ads! The Most Responsive SAFE OPT-IN List On The Internet! Get your ads in front of 4500 Anxious prospects twice weekly for less than the cost of a couple of pizzas. Join Today and start posting your ads by tomorrow. 4500 List How to Get Three Life-Time Follow-up Autoresponders Your cost is a One-time fee of just $39.00. Best Deal on the NET. Discover How Today! Life-Time Autoresponders ----------- >>Featured Article<< Internet Ad Campaign..Here's the results! The real secret to creating KILLER ADS is really No secret at all. Writing Ads and Ad copy to promote your product or service can and will be a learning process. All you really need to do is establish a tracking system for your advertising campaign and learn from the results that you establish. Lay down your marketing strategy, stick to it, and analysis the results. Let's learn how to attack the market and discover what really makes an Ad work for you. Here's a "blow by blow" account of my advertising activities for promoting this newsletter. Remember the Marketing Profile that I described in the last issue of this newsletter? If you forgot, then , you should read it again. Read Again This is the most important part of your success in marketing your product or service on the net. This is where I started my promotion of this newsletter. Marketing Profile for the ADSTPLC NEWSLETTER: Product: Bi-weekly newsletter designed to teach subscriber how to create internet ads and ad copy that pull better than average responses. Include articles, tips and interactive activities that will help subscribers understand the art of writing killer ad and ad copy. Includes a Free E-book "The Internet Ads Tips Super Book". Designed to supplement the newsletter. Target Person: Anyone promoting a product or service on the internet. Internet marketer who is struggling with getting any decent responses from posting ads on the net. Newbie who want to learn how to create ads that will produce leads. This individual will be found in business or business opportunity communities on the net. These would include Ezines, Opt-in list, forums, discussion list and newsgroups. These are the ads that I developed from my marketing profile statement. 1. "Your Ad and This FREE E-BOOK..Instant Response EXPLOSION!" 2. "New Ezine with FREE E-BOOK Companion" 3. "Amazing offer for FREE" 4. "FREE E-BOOK..Instant Ad EXPLOSION" 5. "INSTANT Ad Response For You" 6. "Your Ad Can Pull Like Crazy, Here's How!" Here are the results of my ad campaign. These stats will show the hits that resulted from these ads posted in the stated media. Ad #1 Above: Smart-list Opt-in List 62 hits several postings Other Opt-in List 52 hits several postings All the Secrets Newsletter 82 hits 3 issues Target55 Ad Blast 32 hits 1 mailing ======= 228 hits Ad #3 Above: Smart-list Opt-in List 21 hits several postings People's Weekly MMR 59 hits 1 issue Biz-Net News Ezine 14 hits 1 issue Yoken Private Mailing 89 hits 1 mailing Newsgroups 10 hits 2 postings AOL Paid Classified 12 hits 2 weeks ======= 205 hits Ads 2,4,5,6 did not produce any significant results so I didn't include them in this example. The clear winner here is Ad #3. I based this on the fact that the People's Weekly Ezine and the Yoken private mailing clearly out pulled the All the Secrets Ezine and Target55 Ad Blast. So guess which ad I will be posting in the coming weeks? These numbers were compiled over a period of 4 weeks. Each posting was documented with the date the ad was posted, where the ad was posted, the ad key that was used and which ad was used. Each ad was directed to my Newsletter Subscription Web page. I was able to track each ad based on the ad key that I used with each ad though my web site's tracking system. If you take a real hard look at these stats, you will find all you need to know about how to make these ads produce better than average responses. Creating Killer Ads requires a little work on your part. The results of your efforts can reveal to you the steps that you must take to create internet ads that SIZZLE. Put in the time and forget the hype and you can create ad responses that will make your pockets "bulge" with cash. Chuck Crawley ----------- >>Rate These Ads<< No Ads were submitted for this issue. Ok, folks let's send them in. There is no other place where you can get your ads rated by real folks before you put them into production. Here's how to submit your ads: RATINGS ----------- >>Ad Writing Tools<< Our Ad Writing Articles Archive Ad Archive Create Your Own Marketing Profile Statement On-Line Profile List of Technical vs. Benefits Words Benefits Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK! Ads Tip ----------- >>Great Places To Post Your Ads<< Let us know your favorite advertising spots on the internet. Include the details of where, how and the results that you are getting. Here's one of my favorite spots. Yoken Private Mailings Yoken Your ad mailed to over 3200 safe email address. I have consistently gotten 2% or better on each ad that I have submitted using this service. Cost is $18 per mailing. ----------- >>Your Comments<< Send me your comment about this newsletter. comments ----------- >>FREE Advertising in This Newsletter<< Create Your Own E-Book The Easy Way! What's the most Explosive traffic building tool on the net Today? Ebooks! These little babies are pulling in traffic and profits like crazy. Discover "Ebook Creation For Dummies"! Your ticket to more traffic and bigger profits. Check it out Today! Ebook Advertising in ADSTPLC is FREE to our subscribers only. I will only post 10 -15 ads per issue. I will only accept one ad per subscriber. Ads will will be accepted on a first come first serve basis. Go here to submit your ads. Free Ads ----------- Send a copy of this Newsletter to a friend or colleague. Or better yet, send a copy to your entire download, this will be a great way to help you explode your sales. Plus earn a Free Customized E-BOOK or a Free 150-Minute Calling for your referral. Go here to get the details: Recommend ----------- >>Subscription Info<< This newsletter is 100% opt-in. Here's the subscription info: To subscribe just click on this link: Subscribe or to unsubscribe just click on this link: Unsubscribe ----------- >>What's Coming Up!<< Our next issue will include ads that you have submitted for rating by our subscribers. These ads will help us learn by example as we analyze each ad based on the rating system described in this issue. Don't forget to submit your ads and find out first hand how to improve your ad for maximum response. ----------- The ADSTPLC Newsletter Copyright 1999 All rights reserved Chuck Crawley, Editor Editor P.O. Box 1301 Yorktown, Va. 23692 757-490-5565